If there's one thing I've learned over the past two-plus years, it's that irony requires a deft touch. Especially in written form.
When an author writes about something, and the article turns out to be the best example of the subject, it's not really irony. Well, maybe it's dramatic or situational irony, but it's not truly ironic. And it's not really funny, either.
Case in point: a discourse on the overuse of the word awkward is, for lack of a better word . . . awk-ward.