Then I got home and read this:
The multimillion-dollar marketing campaign for "The Bourne Ultimatum" is so extensive that Universal Studios has actually placed a towering billboard for the hit spy movie on the side of the small Manhattan coop where the film's star, Matt Damon, lives with his family.
But it's not just the ad placement. The language employed makes it even better:
As seen in the below photo, the advertisement-which is about 15 feet wide and 50 feet high--notes that on August 3 (the day the film opened), "Bourne Comes Home."
Now that's funny.