Monday, August 13, 2007

I hope Matt Damon's a good sport

In between visiting restaurants and being sick, I managed to see The Bourne Ultimatum last week. For the record, I liked the first two, and this one was pretty much the same. (Which is probably why they can make a game of Bourne Mad Libs.)

Then I got home and read this:

The multimillion-dollar marketing campaign for "The Bourne Ultimatum" is so extensive that Universal Studios has actually placed a towering billboard for the hit spy movie on the side of the small Manhattan coop where the film's star, Matt Damon, lives with his family.

But it's not just the ad placement. The language employed makes it even better:

As seen in the below photo, the advertisement-which is about 15 feet wide and 50 feet high--notes that on August 3 (the day the film opened), "Bourne Comes Home."

Now that's funny.


CBK said...

Having just read a very refreshing, candid and funny interview with Matt in Entertainment Weekly, I'm sure he loved the idea. Definitely not your typical Hollywood movie star.

dara said...

He does seem to be a pretty normal guy who doesn't take himself too seriously. (Example: the running joke on Jimmy Kimmel.)

Still, it's a whole other thing to have a giant ad with your face on it on the building where you try to quietly live a normal life with your wife and kids.

CBK said...

In the interview he also said he lives in Miami, so he's probably not there enough for it to really bother him.

honeykbee said...

That Kimmel link was great! Have you seen the one where Damon does his McConohey impersonation?